Processing Beauty

As a follow up to my earlier posts on the Dove Ads, beauty and perception I have to say this Dove commercial continues to raise interesting questions about our perception of beauty. The fact that a company in the 'beauty' industry is raising it and making it part of their promotional campaign is also interesting. Is it like politicians who make it a point to run against Washington, but whose job if they win makes them part of Washington or is this about corporations becoming more socially responsible?